The last 3 years of my career (before I transitioned to B2B and fintech writing) I spent as a senior product manager at DouYin (now TikTok). I worked closely with Digital Operations teams to ensure the adoption of digital tools by holding those teams accountable in regard to reaching financial milestones and project goals.

I managed interdependencies, budgets, and resources across multiple programs and products. I also identified and evaluated program risks, and produced program reports for stakeholders and management.

After my time at Meituan, I became a marketing and advertising manager for Taobao Marketplace. I was primarily responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and the development/automation of regular reports.

I analyzed external and internal customer data using database queries, spreadsheet models, campaign management software, and web analytics and statistical analysis tools.

I worked as a senior product manager role at Meituan, where I spent two years of my career. My primary role was to drive new product commercialization and product enhancement priorities for the Embedded Payments and Insurance Portfolio. I learned how to identify customer needs utilizing evidence-based decision-making.

I partnered with and led people at all levels of the organization to integrate inputs and develop distinctive plans to maximize the company’s growth and return on investment.

I began my career by spending two years as a Financial Analyst at Shanghai Investment Venture Capital.

My primary role was to provide support to prospective and existing companies for investment, and to conduct financial analyses on emerging industry specific financial models.